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Facebook Neighborhoods to make it easy for locals to connect - Here how it works

Facebook Neighborhoods now available in select regions, the feature is designed to connect neighbors and help users get recommendations from the local community. On Neighborhoods, Facebook users can create a separate subprofile and can populate it with interests and a custom bio. You can join your own lower-case neighborhood and nearby neighborhoods and complain about porch pirates, kids these days, or whatever you’d otherwise be doing on Nextdoor.

Facebook launches Neighborhood, a Nextdoor-like tool that helps locals connect with each other

Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor.
Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Facebook users a space to connect outside of the news feed.
Users can create a Neighborhoods profile which is separate from their main profile. They can then join discussion areas with other users who live within the same part of the city.
Neighborhoods is an extension of what users already do on Facebook, such as connecting with people they know in person, supporting local businesses, and sharing recommendations. What it adds to the experience is the ability for users to engage with a wider group of locals who they’re not directly connected to.
“To join, you’ll need to be 18 years or older and confirm your neighborhood. You can choose to join just your own neighborhood or, in addition, you also have the option to join your Nearby Neighborhoods to see neighbors and posts from your surrounding neighborhoods,” Facebook cited in its blog post.

Connecting With Neighbors

Upon joining a neighborhood users will be able to engage in discussions with fellow neighbors or start their own discussion by creating a post.
A dedicated Neighborhood Questions feed lets users provide answers to questions submitted by their neighbors, which is sure to be a useful reference point for people who are new to an area.
If engaging with neighbors in a sub-section of Facebook isn’t exclusive enough, users can create and join groups within Neighborhoods to engage with locals around specific t0pics.

Neighborhood Groups

Users who belong to a neighborhood can create and join groups reserved for people within that neighborhood.
This can be an effective way for people to meet others around them who share the same interests. Neighborhood Groups can also be used for coordinating projects, or maybe even planning gatherings when restrictions are lifted.
Admins of local groups on Facebook can import their group into Neighborhoods for more people to find and join. Then they can continue to build a community they’ve already put work into creating.

Places & Recommendations

A Recommendations feature lets users share suggestions to their neighbors about places and businesses to visit.
Users seeking local recommendations about something specific can post polls for other people in their neighborhood to vote on.

Other Notes About Neighborhoods

Neighborhoods are moderated by people at Facebook with the aim to keep them safe and inclusive. Moderators can remove posts that go against Neighborhoods Guidelines and Facebook Community Standards.
Facebook notes that activity on Neighborhoods can be used to personalize a user’s activity across the app, namely the ads they’re shown.
To that end, this is a clever way for Facebook to continue gathering data on users, and potentially keep them in the app longer as they won’t have to open a new app like Nextdoor.
It’s possible we may see more of this from Facebook, as Apple’s iOS 14.5 update makes it harder for companies to track users across different apps.
Neighborhoods is limited to users in Canada at this time, with plans to roll it out soon to select US cities.
Facebook has introduced a Neighborhoods, a new section on its app which is aimed to connect neighbours. The feature which was under development since October last year is now made available for users in the US. While the test was limited to residents to Calgary and Canada, the feature is said to roll out to four US cities.


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